Dorm rules, and delivery address challenges limit shopping flexibility. Fear of judgement by peers and limited interaction with locals reinforces closed community norms.
Block turned Breakthrough
Repeated research interview rejections were solved only when NGO's became our mediator.
Research guides were designed with sensitivity to nationality, culture, and language, and yet we faced field rejections. It exposed blind spots around my outsider presence. Working through NGO mediation opened the audience, built trust and safety. For the project, it was a clear breakthrough insight - migrant workers trusted NGO's.
The Objective
A service system to provide value to migrants by applying COM-B behavioural model
Create shared value for NGO's and for Carousell
Item donors expect convenient home pickups, which is effectively supported through NGOs’ existing distribution systems. On Carousell app, the donation section surfaces needed items listed by NGOs. Smart prompts convert potential user to donors.
Value for Carousell - a challenge was enabling pickup & delivery logistics for donation items, now it is available through NGO's channels.
The donations items are verified, graded into A,B,C,D categories (as per quality) by the NGO quality check teams. Then they are listed onto Carousell, and shared through the pre-established migrant-NGO social media channels.
Value for NGO's - a challenge was the inability to request specific items they lacked, now this control is with NGO's, enabled through Carousell.
